Register
4:59
Stop
PMP - Cost Management
Expert
1/5
Your company is launching a new mobile app with an initial investment of $800,000. The app is projected to generate annual revenues of $200,000 over 5 years. Market research suggests that investing an additional $200,000 in marketing could increase annual revenues by 50%. To maximize the ROI, what should the project manager consider?
a.
Propose extending the revenue period beyond 5 years to improve ROI through sustained income generation and long-term growth.
b.
Suggest cutting $200,000 from project costs to improve ROI by lowering expenses.
c.
Recommend investing the additional $200,000 in marketing to increase revenues and maximize ROI.
d.
Advise against additional marketing investment to keep the initial investment lower and maintain ROI.
Expert