Price Extensions are a powerful Google Ads feature that allows advertisers to showcase their products or services along with their respective prices beneath the main search ad. This extension type displays as a carousel of cards, each containing a header, description, and price for specific offerin…Price Extensions are a powerful Google Ads feature that allows advertisers to showcase their products or services along with their respective prices beneath the main search ad. This extension type displays as a carousel of cards, each containing a header, description, and price for specific offerings, enabling potential customers to browse options before clicking through to your website. Each Price Extension can display up to eight price cards, with each card featuring a 25-character header, a 25-character description, and the actual price point. Advertisers can choose from various price types including brands, events, locations, neighborhoods, product categories, product tiers, services, and service categories. The benefits of using Price Extensions are substantial. First, they increase the overall size and visibility of your ads, making them more prominent on the search results page. Second, they pre-qualify potential customers by showing pricing upfront, which means users who click through are already aware of your price points and are more likely to convert. Third, they provide additional relevant information that helps users make informed decisions faster. To set up Price Extensions, advertisers navigate to the Assets section in their Google Ads account, select Price Extensions, and then configure each price card with the appropriate header, description, price, and landing page URL. Prices can be displayed in various formats including fixed prices, starting prices, or price ranges, depending on what best represents your offerings. Best practices for Price Extensions include keeping headers clear and descriptive, ensuring prices are accurate and up-to-date, linking each card to the most relevant landing page, and regularly reviewing performance metrics to optimize your selections. Price Extensions work on both mobile and desktop devices, adapting their display format accordingly to provide the best user experience across all platforms.
Price Extensions: Complete Guide for Google Ads Search Certification
What Are Price Extensions?
Price extensions are a type of Google Ads asset that displays your products or services along with their prices directly in your search ads. They appear as a set of up to 8 clickable cards beneath your ad, each showing a product or service name, description, and price. Users can scroll through these cards and click on the specific item they're interested in, taking them directly to that item's landing page.
Why Price Extensions Are Important
Price extensions provide significant value for advertisers:
• Increased Ad Real Estate: They make your ad larger and more prominent on the search results page, pushing competitors further down.
• Pre-Qualified Clicks: By showing prices upfront, users who click already know the cost, leading to higher-quality traffic and better conversion rates.
• Improved Click-Through Rates: The additional information and visual prominence typically result in higher CTR.
• Better User Experience: Customers can browse options and find relevant products before clicking, saving time for both the user and advertiser.
• Cost Efficiency: Since users see prices before clicking, you attract more purchase-ready visitors, improving your return on ad spend.
How Price Extensions Work
Price extensions can be set at the account, campaign, or ad group level. Each price extension consists of:
• Header: A short title for the product or service (up to 25 characters) • Description: Additional details about the offering (up to 25 characters) • Price: The cost of the item, with options for price qualifiers like 'From' or 'Up to' • Final URL: The landing page where users are directed when they click
You can create different types of price extensions including: Brands, Events, Locations, Neighborhoods, Product Categories, Product Tiers, Services, and Service Tiers.
Price extensions show on desktop and mobile devices when your ad appears in top positions. Google selects which price items to display based on relevance and available space.
Best Practices for Price Extensions
• Include at least 3 price items, but aim for 5-8 for maximum impact • Keep headers and descriptions concise and relevant • Ensure prices are accurate and match landing page content • Use specific landing pages for each price item • Select the appropriate price type that matches your business • Update pricing regularly to maintain accuracy
Exam Tips: Answering Questions on Price Extensions
Key Points to Remember:
1. Character Limits: Both headers and descriptions have a 25-character limit. If a question mentions longer text, that option is incorrect.
2. Minimum Requirements: You need at least 3 price items for price extensions to be eligible to show.
3. Display Location: Price extensions appear below the ad text as scrollable cards. Questions may test whether you know they don't appear within the ad headline itself.
4. Eligibility: Price extensions typically show when ads appear in top positions. They won't show for ads at the bottom of the page.
5. Types vs. Items: Understand the difference between price extension types (like Products, Services, Events) and individual price items (the actual products or services listed).
6. Benefits Focus: When asked about advantages, focus on pre-qualification of clicks, increased visibility, and improved user experience.
7. Setting Levels: Remember that price extensions can be created at account, campaign, or ad group levels. More specific levels take priority.
8. Mobile Considerations: Price extensions are mobile-friendly and display on both desktop and mobile devices.
When facing multiple-choice questions, eliminate answers that suggest price extensions can contain unlimited text, show in all ad positions, or function differently than described above.