Classification Models for Stakeholder Analysis

Stakeholder analysis is a crucial aspect of program management, and classification models play a significant role in this process. These models help program managers categorize stakeholders based on their influence, interest, and impact on the program. By understanding the importance and application of classification models, you can effectively engage stakeholders and ensure program success.

Why Classification Models are Important:
1. Prioritization: Classification models enable program managers to prioritize stakeholders based on their level of influence and interest in the program.
2. Tailored Communication: By categorizing stakeholders, program managers can develop targeted communication strategies to keep them informed and engaged.
3. Risk Mitigation: Identifying potential adversaries or resistors through classification models allows program managers to proactively address their concerns and mitigate risks.

What are Classification Models?
Classification models are frameworks used to categorize stakeholders based on specific criteria. The most common classification models include:
1. Power/Interest Grid: Categorizes stakeholders based on their level of power and interest in the program.
2. Salience Model: Classifies stakeholders based on their power, legitimacy, and urgency.
3. Influence/Impact Matrix: Categorizes stakeholders based on their level of influence and the impact they have on the program.

How Classification Models Work:
1. Identify Stakeholders: List all individuals, groups, and organizations that can affect or be affected by the program.
2. Assess Criteria: Evaluate each stakeholder based on the chosen classification model's criteria (e.g., power, interest, influence, impact).
3. Plot Stakeholders: Place stakeholders on the appropriate quadrant or section of the classification model.
4. Develop Engagement Strategies: Based on the stakeholders' positions in the model, develop tailored engagement and communication strategies.

Exam Tips: Answering Questions on Classification Models for Stakeholder Analysis
1. Understand the key characteristics of each classification model and how they differ from one another.
2. Practice applying classification models to various scenarios to familiarize yourself with the process.
3. When answering questions, carefully read the stakeholder descriptions and identify the most appropriate classification model based on the given criteria.
4. Consider the implications of a stakeholder's position in the classification model and how it influences the engagement strategy.
5. Remember that classification models are tools to help prioritize and engage stakeholders effectively, and the ultimate goal is to ensure program success.