Program Stakeholder Identification

Correct Answer: Identify and engage the healthcare professionals as stakeholders, and incorporate their requirements and feedback into the project plan.

The most appropriate course of action is to identify and engage the healthcare professionals as stakeholders, and incorporate their requirements and feedback into the project plan. These healthcare professionals are the primary users of the system, and their input is crucial for ensuring the system meets their needs and is user-friendly. Failing to involve them as stakeholders could lead to a system that does not adequately address their requirements, resulting in decreased user adoption and satisfaction. Proceeding with the project as planned and gathering their input during testing and implementation phases is not the best approach, as it may be too late to incorporate significant changes based on their feedback. Focusing solely on engaging already identified stakeholders, such as the IT department and hospital administration, overlooks the importance of the healthcare professionals' input in the project's success. Delaying the project to identify and document all potential stakeholders' requirements is not necessary, as the healthcare professionals can be engaged as stakeholders and their input incorporated into the project plan without causing significant delays.

Correct Answer: Salience Model

The Salience Model is a technique used in stakeholder analysis to classify stakeholders based on their power, urgency, and legitimacy. This model helps project managers prioritize stakeholders by identifying those who have the most influence and need immediate attention. - **Power** refers to the stakeholder's ability to influence project outcomes. - **Urgency** is the need for immediate action based on the stakeholder's time-sensitive expectations. - **Legitimacy** refers to the appropriateness of the stakeholder's involvement. By evaluating stakeholders on these three parameters, the Salience Model aids in determining which stakeholders are most critical to the project's success. **Other options:** - **Power/Interest Grid**: Groups stakeholders based on their level of power and interest in the project, not considering urgency or legitimacy. - **Influence/Impact Matrix**: Categorizes stakeholders based on their influence over the project and the potential impact of the project on them, not including legitimacy or urgency. - **Stakeholder Cube**: Extends two-dimensional models into three dimensions but typically uses power, interest, and influence or impact, not specifically urgency and legitimacy. Therefore, the Salience Model is the correct technique that involves grouping stakeholders based on power, urgency, and legitimacy.

Correct Answer: Convene a joint session involving the local marketing team and the central marketing unit to resolve the promotional discrepancies, reiterate the importance of unified messaging, and integrate these insights into the communications management plan.

The best course of action is to convene a joint session involving the local marketing team and the central marketing unit to resolve the promotional discrepancies. This approach directly addresses the immediate issue by bringing together the relevant parties to discuss and reconcile the inconsistencies in the marketing strategy. Reiterating the importance of unified messaging ensures that all teams understand the necessity of coordination and alignment. Integrating these insights into the communications management plan helps prevent similar issues in the future and strengthens overall program communication.