Persona

Correct Answer: Assuming technical savvy equivalent to younger personas

When developing a product for a specific persona, it's crucial to understand their unique characteristics and abilities. In the case of a 'Retired Military Officer' persona, it's wrong to assume that they will have technical savvy equivalent to younger personas. It is a stereotype that older individuals, especially those not used to working in tech-related or digital fields, may lack technical skills. While avoiding this assumption, Sarah can instead focus on making the platform easy to use and intuitive for people of all skill levels. The other answers - offering discounted deals and veterans special promotions, highlighting easy delivery and return processes, and promoting products related to hobbies and leisure activities - all sound like beneficial strategies. However, they do not address the potential challenge mentioned in the correct answer, which is being mindful of possible limitations in technical proficiency.

Correct Answer: Looking for entry-level positions that fit his academic qualifications

The best answer is 'Looking for entry-level positions that fit his academic qualifications'. This is because the persona is a 'Fresher Graduate', which implies a recent graduate just beginning their career. Naturally, such individuals could be seeking job positions at the entry level that align with their recently completed academic qualifications - they would not be expected to seek advanced positions requiring years of experience. The other options - 'Flying to Mars for the next space mission', 'Discovering the cure for common cold', and 'Finding the lost city of Atlantis' - do not make sense in the context of typical goals for a 'Fresher Graduate' persona in a job recruitment scenario.

Correct Answer: The need for flexible session timings and quick lessons

For a 'Busy Mom' persona, Gwen should focus on 'The need for flexible session timings and quick lessons'. This is because busy moms may not have specific or consistent time slots to learn, hence the flexibility of sessions is key. Quick lessons would also be important because they may only have small chunks of time to spare. 'The need for advanced professional networking features' is irrelevant as the persona is not primarily career-oriented. 'Their interest in coding and programming languages' is not necessarily true because the interest specified in the question is in language learning, not coding. 'Their requirement for in-app purchases of beauty products' is also unrelated to the main goal of the persona, which is language learning.