Observation

5 minutes 5 Questions

Observation, also known as job shadowing, is a facilitation technique used in elicitation where the business analyst observes stakeholders in their natural work environment to understand current processes, tasks, and challenges. This technique provides firsthand insight into how stakeholders perform their duties, interact with systems, and follow procedures, which may not be fully captured through verbal communication alone. By watching stakeholders as they execute their tasks, the business analyst can identify inefficiencies, pain points, and opportunities for improvement that stakeholders may not articulate during interviews or meetings. Observation allows for the collection of contextual information, such as environmental factors, workarounds, and informal processes that influence how work is actually performed versus how it is documented. There are two main types of observation: passive and active. In passive observation, the analyst watches without interfering, taking notes on activities as they occur naturally. In active observation, the analyst may ask questions during the process to clarify actions or decisions being made by the stakeholder. Selecting the appropriate type depends on the context and the potential impact on the stakeholder's performance. While observation is a valuable technique, it requires careful planning to minimize disruption and to ensure that the presence of the observer does not alter the stakeholder's typical behavior—a phenomenon known as the Hawthorne Effect. Ethical considerations, such as obtaining consent and respecting privacy, are also important. The insights gained from observation contribute to a deeper understanding of existing workflows and can inform the development of requirements, user stories, and process improvements. Observation is particularly useful when stakeholders have difficulty articulating their tasks or when the processes are complex and require visual confirmation.

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PMI-PBA - Facilitation Techniques for Elicitation Example Questions

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Question 1

During observation in business analysis, what should be documented when watching a subject matter expert (SME) perform their daily tasks?

Question 2

As a business analyst conducting observational analysis, what is the most appropriate timing for taking detailed notes during a job shadowing session?

Question 3

What is a key benefit of using shadowing as an observation technique in business analysis?

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