Salience Model

The Salience Model is a stakeholder classification technique used to identify and prioritize stakeholders based on their power, legitimacy, and urgency concerning the project. In the context of a PMI Scheduling Professional course, understanding the Salience Model is critical for effective stakeholder management. By analyzing stakeholders through these three attributes, project managers can determine which stakeholders require the most attention and how to tailor communication strategies accordingly. Power refers to the stakeholder's ability to influence the project's outcome or the organization. Legitimacy is the perception that the stakeholder's involvement is appropriate or their claim on the project is valid. Urgency is the degree to which stakeholder needs require immediate attention. By evaluating stakeholders against these criteria, project managers can categorize them into seven types: 1. **Dormant (Power only)**: Stakeholders with power but without legitimacy or urgency. 2. **Discretionary (Legitimacy only)**: Stakeholders with legitimacy but without power or urgency. 3. **Demanding (Urgency only)**: Stakeholders with urgency but without power or legitimacy. 4. **Dominant (Power and Legitimacy)**: Stakeholders with both power and legitimacy. 5. **Dangerous (Power and Urgency)**: Stakeholders with power and urgency but lack legitimacy. 6. **Dependent (Legitimacy and Urgency)**: Stakeholders with legitimacy and urgency but lack power. 7. **Definitive (Power, Legitimacy, and Urgency)**: Stakeholders possessing all three attributes require highest priority. By plotting stakeholders within this model, project managers can allocate resources and communication efforts efficiently, ensuring that critical stakeholders are engaged appropriately. For instance, definitive stakeholders should receive significant attention due to their potential impact on the project, while discretionary stakeholders may require less intensive engagement. Understanding and applying the Salience Model allows PMI Scheduling Professionals to proactively manage stakeholder expectations and mitigate risks associated with stakeholder dissatisfaction. It enhances the ability to develop effective schedules that consider stakeholder influence and requirements, ultimately contributing to the project's success.