Stakeholder Cube

The Stakeholder Cube is a three-dimensional model that enhances stakeholder analysis by adding an extra dimension to traditional two-dimensional grids like the Power/Interest Grid. The Stakeholder Cube combines three attributes of stakeholders: their power (ability to influence the project), interest (level of concern about project outcomes), and attitude (supportive, neutral, or resistant to the project). By mapping stakeholders onto a cube where each axis represents one of these attributes, project managers can get a more nuanced understanding of stakeholder dynamics. This model helps in categorizing stakeholders into different segments based on the combination of their power, interest, and attitude. For instance, a stakeholder with high power, high interest, and a resistant attitude would require different engagement strategies compared to one with high power, low interest, and a supportive attitude. Using the Stakeholder Cube allows project managers to identify stakeholders who might not be obvious when using simpler models. It also helps in prioritizing stakeholders for communication and engagement efforts, ensuring that resources are allocated effectively to manage stakeholder expectations and influence. By understanding the complex interplay between power, interest, and attitude, project teams can develop more targeted strategies to gain stakeholder support, mitigate opposition, and enhance the likelihood of project success.