Image advertising

Correct Answer: Utilize targeted social media campaigns to showcase the organization's culture and employee experiences.

The best strategy is to utilize targeted social media campaigns to showcase the organization's culture and employee experiences. This approach is cost-effective and allows for precise targeting, ensuring that the marketing budget is optimized while effectively communicating the company's strengths. Social media platforms provide a dynamic way to engage with potential employees and highlight what makes the organization unique. Implementing traditional print advertising is less effective in a limited budget scenario due to higher costs and lower targeting precision. Developing recruitment videos, while impactful, can be resource-intensive and may not offer the same level of cost efficiency as social media campaigns. Partnering with industry influencers can be beneficial, but it may also require significant investment and may not guarantee the desired reach within a constrained budget.

Correct Answer: Shaping and enhancing the organization's reputation as an employer

The primary focus of image advertising in employer branding is shaping and enhancing the organization's reputation as an employer. This approach helps attract and retain talent by presenting the company as a desirable place to work. Highlighting specific job openings and recruitment offers pertains more to direct recruitment efforts, communicating the company's financial performance is related to investor relations, and showcasing daily operations focuses on operational transparency rather than the overarching employer image.

Correct Answer: By ensuring all visual and messaging elements align with the company's core values

The correct answer is: By ensuring all visual and messaging elements align with the company's core values. Cohesive image advertising ensures that all aspects of the company's advertising, including visuals and messaging, are consistent and reflective of the company's core values. This consistency strengthens the employer's brand identity by making it more recognizable and trustworthy. Other options, such as increasing advertisement frequency, highlighting benefits, or incorporating design trends, may enhance certain aspects of advertising but do not directly contribute to aligning the brand's image with its identity.