Online recruiting

Correct Answer: Utilize specialized freelance platforms that connect with graphic designers globally, showcasing project details and company reputation.

The most effective strategy is to utilize specialized freelance platforms that connect with graphic designers globally, showcasing project details and company reputation. This approach directly targets a pool of skilled freelance graphic designers and provides them with the necessary information about projects and the company, increasing engagement and attracting diverse candidates. Posting on general job boards may not specifically reach freelance graphic designers, leading to a less targeted pool of applicants. Implementing a broad social media campaign without targeting specific communities may result in wasted resources and lower engagement. Relying on employee referrals limits the pool to existing networks, which may not be diverse or extensive enough.

Correct Answer: Enhancing job postings with employer branding elements, such as showcasing company culture and employee testimonials.

Enhancing job postings with employer branding elements, such as showcasing company culture and employee testimonials, increases both the visibility and attractiveness of the job listings to potential candidates. This approach helps candidates connect with the organization's values and work environment, making them more likely to apply. Reducing the number of job boards may limit the reach to potential candidates. Increasing the frequency of job postings without changing their content does not address the issue of attractiveness. While keyword optimization can improve search visibility, it does not enhance the overall appeal of the job postings as effectively as employer branding.

Correct Answer: Programmatic job advertising

Programmatic job advertising is the correct method as it utilizes automated algorithms to strategically place job advertisements on the most relevant websites by analyzing candidate profiles. This approach optimizes ad placement to reach the right audience effectively. Other options, such as dynamic job distribution, predictive job targeting, and semantic job posting, do not specifically rely on automated algorithms for placing ads based on detailed candidate profiles.