Portfolio Management Professional test

239:59

Stop

PfMP

Intermediate

1/170

A global hospitality chain manages portfolios across luxury, mid-range, and budget segments. Recent guest satisfaction data reveals that properties implementing AI-driven personalization see a 40% increase in repeat bookings, while traditional service models maintain steady but lower returns. The investment committee proposes allocating 60% of resources to AI implementation, yet regional managers emphasize the need for human-centric approaches in certain markets. What strategy should the Portfolio Manager incorporate into the Strategic Plan?

Create a standardized AI implementation timeline across all properties while gradually phasing out traditional service approaches over an extended transition period

Establish separate strategic frameworks for AI-driven and traditional service models, allowing each property to select their preferred approach based on local market conditions

Develop a hybrid service model that scales AI implementation based on market-specific ROI data and guest preference patterns

Prioritize full AI implementation in high-performing properties while maintaining existing service models in markets showing resistance to technological changes