Understanding Customers and Users
Product discovery, customer segmentation, addressing conflicting needs, and connecting developers directly to customers.
This topic covers how the product owner understands and represents customer and user needs. Students must describe how a product owner includes product discovery and validation in their work, illustrate approaches for segmenting customers and users, practice techniques to address conflicting customer or user needs, identify how aspects of product discovery contribute to successful product outcomes, and list approaches to connect developers directly to customers and users. Based on CSPO Learning Objective category 3.
5 minutes
5 Questions
Concepts covered: Product Discovery Practices, Customer and User Segmentation, Resolving Conflicting Customer Needs, Aspects of Product Discovery, Connecting Developers to Customers, User Personas and Empathy Mapping, User Research Techniques, Customer Feedback Loops
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