Implement ad extensions to enhance ad visibility and provide additional information to users.
Covers all types of ad extensions (now called assets) including sitelink extensions, callout extensions, structured snippet extensions, call extensions, location extensions, price extensions, promotion extensions, and image extensions. Includes understanding when each extension type is most effective, how extensions impact Ad Rank, and best practices for extension implementation.
5 minutes
5 Questions
Ad Extensions and Assets are powerful features in Google Ads that enhance your search advertisements by providing additional information beyond the standard headline and description text. These supplementary elements help improve ad visibility, increase click-through rates, and deliver more value to potential customers.
Assets (formerly known as extensions) allow advertisers to expand their ads with extra details such as phone numbers, location information, additional links to specific pages, pricing details, and promotional offers. Google automatically selects which assets to display based on the search query, device type, and other contextual factors to maximize performance.
There are several types of assets available:
1. Sitelink Assets: Add extra links below your main ad, directing users to specific pages like product categories, contact pages, or special offers.
2. Callout Assets: Highlight unique selling points, free shipping, 24/7 customer service, or other business attributes in short text snippets.
3. Call Assets: Display your phone number, enabling mobile users to tap and call your business.
4. Location Assets: Show your business address and help customers find your physical store through Google Maps integration.
5. Price Assets: Showcase your products or services with their corresponding prices.
6. Structured Snippet Assets: Highlight specific aspects of your offerings using predefined headers like brands, services, or product types.
7. Image Assets: Include relevant visuals alongside your text ads to capture attention.
8. Lead Form Assets: Allow users to submit their contact information through a form attached to your ad.
Using assets is highly recommended because they typically increase ad space on the search results page, making your advertisement more prominent. They provide users with multiple pathways to engage with your business and can significantly improve your Quality Score and Ad Rank. Best practice involves implementing multiple asset types to give Google more options for optimizing your ad presentation.Ad Extensions and Assets are powerful features in Google Ads that enhance your search advertisements by providing additional information beyond the standard headline and description text. These supplementary elements help improve ad visibility, increase click-through rates, and deliver more value t…