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A/B Testing

Technique for comparing two versions of a feature or product.

A/B Testing is an essential Agile practice which involves comparing two versions of a feature or product, a version A and a version B, with live users to determine which one performs better. It is an efficient way of testing new ideas and improvements, making data-informed decisions and continually learning about user behaviors and preferences.

Concepts covered: Hypothesis Setting, Multivariate Testing, Validity Threats, Variable Selection, Randomized Division of Audience, Control Groups, Statistical Significance, Follow-up Experiments, Interpretation and Implementation, Measurement

Time: 5 minutes   Questions: 5

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